Growing brand awareness may be a measure of how well-known and popular is your brand among your audience within the marketplace. within the digital era, it becomes easier to sustain it over an extended period provided the proper Digital Branding strategy is adopted and followed. Through greater engagement and distribution of Digital Content via Digital Platforms of various kinds, better and healthier brand awareness is often generated and sustained to create a permanent connection between your brand/product and your audience. The innovative approach of Iphygenia Solution, a premier Digital Marketing Agency in Lucknow, can help generate and build a more positive association of your brand, in your target audience’s mind, fuelling trust and loyalty, even before the particular conversion happens. WHAT EXACTLY IS DIGITAL BRANDING? It’s generally mentioned as a robust, sustainable, and high-level Online Marketing Strategy, wont to build, grow and influence a brand and also create a perce